Services > Media
Reaching your audience wherever they may be
Plan, build, and run your campaign across digital channels.
At Byron McKenzie, we understand that every brand is different and has unique needs. We carefully construct your media strategy from the ground up, approaching each challenge from your customer’s perspective. Equipped with consumer insights, we are able to develop tailored media strategies that will allow you to reach the right audience, in the right place, at the right moment.
As consumer behaviour is ever-changing, so too should your media strategy. We believe adaptability and flexibility are key and achieve this by working closely with our creative and copywriting teams – so that every ad variation gets you closer to your business goals.
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Search Engine Marketing or SEM involves placing advertisements in search engine results pages (SERPs) when users search for relevant keywords. Our paid search specialists build campaigns based on the structure of your website, conduct keyword research, and optimise ads so that you can effectively capture quality traffic to your website.
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Paid social advertising is about using social media platforms like Facebook, Instagram, and Twitter to display targeted ads to users based on their interests, demographics, and behaviours. Our paid social experts work closely with our creative team to generate engaging ads to drive results and grow your business.
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Display advertising uses visual ads, such as banners, rich media, and video, to capture users' attention on websites and apps. Partnered with our design team, our display specialists create campaigns to promote brand awareness, reinforce messaging, and drive conversions.
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Programmatic advertising makes use of algorithms to target and bid for customers in an automated way. Our programmatic team helps you choose the right platforms for your campaigns based on inventory type, targeting capabilities, ad serving, and cost, helping you run more cost-efficient and effective campaigns.
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At Byron McKenzie, we help you develop a comprehensive plan that is tailored to your brand, target audience, and business objectives. We believe in a flexible approach where budgets, media channels, targeting, and advertising formats are adjusted and adapted based on real-time performance.