Services > Data
Effectiveness is powered by data
Understanding the data you collect and transforming it into actionable insights.
Working without data is like going for a walk with a blindfold on, it’s all fun and games until you have to cross the street. At Byron McKenzie, we use data to make better decisions that lead to better strategies that will lead to work that gives you a competitive edge.
We can help you make sense of the data you collect from your campaigns and customers by transforming facts and figures into clear insights for your business.
We make sure that any marketing campaign you execute is measurable so that we can analyse results and figure out exactly how to improve every time.
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We collect, transform, and organise your data so you can better understand your business and your customers’ behaviour. With data analytics, we can help you reduce costs by identifying more efficient ways to run campaigns and help you make better business decisions.
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Interpreting vast amounts of data can be overwhelming and time consuming. Data visualisation involves using graphics, charts, and maps to communicate complex data sets in a way that is easy to understand.
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First party data is the data you collect directly from your customers, such as demographics, purchase history, interests, etc. As tighter regulations transform the privacy landscape, a well crafted first party data strategy becomes more important to unlock customer insights.
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Marketing technology, or Martech, refers to the different tools used to automate, optimise, organise, and measure the different activities of digital marketing. We help you implement and manage these tools so that you can focus on creating value for your business.
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The beauty of digital marketing is that every ad dollar can be tracked and analysed. An important aspect of a multichannel marketing strategy is having a single source of truth, so that every business decision is made with the same data.