Services > Branding
How to stand out from the crowd
Branding is how the world sees your business or product. It’s the first and lasting impression.
Here, we examine the philosophy behind your brand and see how that translates into the real world. A brand built on strong foundations is a brand built to last.
From creating a logo, to a tagline, to brand colours and guidelines, we can help you build your brand’s identity brick by brick.
We begin by conducting interviews with key stakeholders, researching your industry sector, and then creating a brand identity that translates into brand collaterals like business cards, letterheads, websites, and even brand merchandise.
-
Brand strategy and positioning is about defining a brand's unique value proposition by examining the target audience, product benefits, and competitive advantages. Together, we can help you identify your business’ core values, personality, and show you how it translates into a living, breathing brand.
-
Brand identity encompasses the visual and verbal elements of a brand, such as the name, logo, tagline, colour palette, typography, and imagery. Here, we work to sculpt your brand's tone of voice, messaging, and overall personality – ensuring it’s consistent across all customer touchpoints.
-
Brand guidelines, or brand style guides, are simply a set of rules and standards that you, your team, and others can follow to ensure brand consistency. It’s a blueprint to help you create more assets or ads that carry your brand’s DNA.
-
Brand assets, also known as brand collaterals, refer to tangible executions in your brand’s style. Things like brochures, flyers, posters, banners, packaging, or even name cards. It also encompasses digital assets such as website design, social media graphics, email templates, and mobile apps – anything you can think of. With our team of designers and writers, we can help you execute anything in your brand’s unique look and feel.