A New Way to Wine

Cato & Co, an innovative ceramic wineware brand, wanted to break into the US market and shatter preconceptions around glassware being the best way to enjoy wine. To help them build a relationship with their audience, we crafted a digital campaign that resonated with the modern wine lover. By identifying key personas and tailoring engaging visuals around themes of food, friendship, and romance, we sparked intrigue and interest online. The USP was compelling – to reimagine the wine experience itself and making it more accessible to everyone. The results? A vibrant online community, significantly increased engagement, and a cost-effective campaign that proved the power of targeted storytelling.