CALIFORNIA INSURANCE
Keep Life in Motion
As an insurance provider, California Insurance was in need of a brand refresh. To help them appeal to customers in the Hong Kong market, we gave them a more modern brand identity and an easy-to-use website. By mixing an effective SEO strategy with paid search campaigns, we unveiled a shiny, new California Insurance.
We began by redefining their brand and what they stood for. Using their iconic gold colour, we made their brand mission about helping their customers find ‘Golden Moments’ in life. Using this creative platform, we helped build out their website and improved their SEO.
The launch of the new website immediately saw a 26% increase in engagement and a 100% increase in daily organic visitors.
By modernising the insurer’s website with user experience as the primary focus, we were able to increase customer engagement and improve the visibility of the website across search engines.